AI visibility for your brand

Does AI recommend
your brand?

ChatGPT · Claude · Google Gemini

When a customer asks AI who to use in your category — does your name come up? Most businesses have no idea. We measure it, score it, and show you exactly where you stand — for free.

Live in Fitness eCommerce Finance & Trading
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A growing share of your customers are asking ChatGPT, Claude or Gemini who to use in your category before they visit a website or click an ad. Your Google ranking and your media spend have no bearing on what AI recommends. Most marketing teams haven't had that conversation yet.

The brand losing ground

"We're losing ground but we can't see where."

Something has changed and the dashboard isn't telling you what. AI is now influencing purchase decisions in your category and the brands winning those recommendations aren't getting there through ad spend. Better. Recommended shows you exactly where you stand and who is taking your share.

The brand that hasn't checked

"We didn't think there was anything to check."

Most marketing teams are still measuring success in channels AI can't see and nobody in the room is asking the question. Better. Recommended tells you where your brand sits in AI-driven discovery before someone in your category figures it out first.

The new market entrant

"We're about to invest in marketing. We want to know what we're walking into."

The brands that dominate AI recommendations in most categories have a twelve-month head start. Better. Recommended maps the landscape before you spend a dollar.

A scored snapshot of your
AI visibility — vs your competitor.

Every snapshot measures three things and produces a single score across ChatGPT, Claude and Google Gemini. Example figures from a live snapshot below.

AI Recommendation Share™
Example → 25%

How often your brand appears across AI-generated responses. Benchmarked against your competitor.

Unprompted Rate
Example → 77%

How often AI recommends you without being directly asked. A measure of organic AI visibility.

Avg Ranking Position
Example → 2.5

Where in a response your brand typically appears. Position 1 means you're leading the answer.

Revenue Opportunity
Example → $15K+

Indicative monthly revenue opportunity based on your visibility gap, category search volume and average membership or order value.

0–20
Invisible Not surfaced in AI-generated recommendations.

AI isn't surfacing your brand at all across any of the models we tested. Before the conversation turns to strategy, you need to understand what's driving that. A 30-minute call walks through your results and what's actually going on.

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21–40
Limited Visibility Appears occasionally. Largely absent from discovery.

You're appearing but not consistently enough to influence decisions. In most cases this comes down to content structure, third-party coverage and the signals AI models actually trust — none of which your current marketing plan is likely accounting for.

Talk to us →
41–60
Emerging Visibility Appears but not consistently. Not yet reliable.

You're showing up but your competitor is being recommended significantly more often across the same prompts. Monthly tracking is how you find out whether the gap is closing or widening before it becomes a problem that's expensive to fix.

Stay ahead →
61–80
Competitive Regularly surfaced. Strong AI presence.

You're performing well and that position is worth protecting. As more brands in your category start paying attention to AI visibility, the gap between Competitive and Dominant closes faster than most expect. Tracking this monthly matters.

Track your score →
81–100
Dominant Category-leading. Proactively recommended.

You're leading the category in AI recommendations. The conversation now is about holding that position as the market catches up, and whether the same approach translates to other categories or markets you're moving into.

Talk to us →

Score bands are published. Scoring methodology, inputs and weighting are proprietary to Better.

Brand strategy was built for humans. The entity making the first recommendation in your category is not one. Better. tells you honestly where you stand in the channel that's now making the first call.

Better. Recommended

Your AI Recommendation Share™, Better. Recommendation Score™ and competitor benchmark across ChatGPT, Claude and Google Gemini.

Free snapshot

Paid subscription expands to 6 models, broader prompt set, monthly or quarterly tracking.

Interested in ongoing tracking? →

Better. Strategy

You've seen the score. Strategy is where we tell you what's driving it and what to do about it — where you appear, where you don't, why your competitor is ahead, and a prioritised content plan to close the gap.

Project fee

The thinking, not the doing. Because what gets you cited in ChatGPT is not the same as Claude or Gemini.

Better. Systems

Always-on visibility monitoring and competitive intelligence for brands serious about owning their position in AI-driven discovery.

Coming soon

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Whether you want to talk through your results or explore ongoing tracking, 30 minutes is enough to work out the right next step.

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