AI visibility for your brand
Does AI recommend
your brand?
When a customer asks AI who to use in your category — does your name come up? Most businesses have no idea. We measure it, score it, and show you exactly where you stand — for free.
Your information is used only to prepare and deliver your snapshot. We do not share or sell your data.
A growing share of your customers are asking ChatGPT, Claude or Gemini who to use in your category before they visit a website or click an ad. Your Google ranking and your media spend have no bearing on what AI recommends. Most marketing teams haven't had that conversation yet.
"We're spending $40k a month on paid. The score came back at 34."
Paid media is invisible to AI. Not a single dollar of your media buy influences what it recommends. Your competitor is at 71 and they're not outspending you — they're showing up in the places AI actually trusts. The score tells you the gap. The question now is whether the next $40k goes to the same place.
"We've been on an SEO retainer for two years. Our Google ranking is strong. The score came back at 34."
Your Google ranking and your AI visibility are almost entirely disconnected. The signals that get you to page one on Google have close to zero bearing on what AI recommends. Your score tells you what your SEO investment isn't building — and right now those are two very different numbers.
"We finished the brand campaign last month. Awareness is up. The score came back at 34."
Brand campaigns are built for humans. Recall scores, reach, impressions — AI cannot be influenced by any of it. Your competitor spent the same period building citations and coverage that AI actually cites. The score shows you exactly what the campaign didn't do.
"We're about to brief on content and earned media. The score came back at 34."
Owned and earned content is back — and for good reason. It's the only thing AI actually trusts. Your score tells the agency exactly where you're losing ground, which models are driving the gap, and what to prioritise first. That's a better brief than most agencies walk into.
"Budget planning starts next week. The score came back at 34. Competitor is at 71."
A 37-point gap means your competitor is being recommended roughly twice as often in the channel your customers are increasingly using to decide. That gap doesn't close with more paid or a bigger brand platform. Your score tells you exactly where to start.
A scored snapshot of your
AI visibility — vs your competitor.
Every snapshot measures three things and produces a single score across ChatGPT, Claude and Google Gemini. Example figures from a live snapshot below.
A single score reflecting your overall AI visibility — how often you appear, how broadly, and how often without being asked. Calculated using Better.'s proprietary methodology.
How often your brand appears across AI-generated responses. Benchmarked against your competitor.
How often AI recommends you without being directly asked. A measure of organic AI visibility.
Where in a response your brand typically appears. Position 1 means you're leading the answer.
Indicative monthly revenue opportunity based on your visibility gap, category search volume and average membership or order value.
AI isn't surfacing your brand at all across any of the models we tested. Before the conversation turns to strategy, you need to understand what's driving that. A 30-minute call walks through your results and what's actually going on.
Book a call →You're appearing but not consistently enough to influence decisions. In most cases this comes down to content structure, third-party coverage and the signals AI models actually trust — none of which your current marketing plan is likely accounting for.
Talk to us →You're showing up but your competitor is being recommended significantly more often across the same prompts. Monthly tracking is how you find out whether the gap is closing or widening before it becomes a problem that's expensive to fix.
Stay ahead →You're performing well and that position is worth protecting. As more brands in your category start paying attention to AI visibility, the gap between Competitive and Dominant closes faster than most expect. Tracking this monthly matters.
Track your score →You're leading the category in AI recommendations. The conversation now is about holding that position as the market catches up, and whether the same approach translates to other categories or markets you're moving into.
Talk to us →Score bands are published. Scoring methodology, inputs and weighting are proprietary to Better.
Brand strategy was built for humans. The entity making the first recommendation in your category is not one. Better. tells you honestly where you stand in the channel that's now making the first call.
Better. Recommended
Your AI Recommendation Share™, Better. Recommendation Score™ and competitor benchmark across ChatGPT, Claude and Google Gemini.
Free snapshotPaid subscription expands to 6 models, broader prompt set, monthly or quarterly tracking.
Interested in ongoing tracking? →Better. Strategy
You've seen the score. Strategy is where we tell you what's driving it and what to do about it — where you appear, where you don't, why your competitor is ahead, and a prioritised content plan to close the gap.
Project feeThe thinking, not the doing. Because what gets you cited in ChatGPT is not the same as Claude or Gemini.
Better. Systems
Always-on visibility monitoring and competitive intelligence for brands serious about owning their position in AI-driven discovery.
Coming soonAlready received your snapshot?
Book a Better. call
Whether you want to talk through your results or explore ongoing tracking, 30 minutes is enough to work out the right next step.